The research, competitive analysis and painstaking narrative development you need to turn your business into a brand. That means everything from the stakeholder interviews through to the second round of revisions on the tagline and key messages.

Crafted messaging that never loses sight of the business objectives for your most valuable digital asset. Every page I touch gets optimized with sharp copywriting and technical best practices that convert customers without them even realizing it.

Ideation, copywriting and implementation, all in one handsome package. You get everything but the visuals—in digital, print or whatever other wild ideas you have—along with the analysis needed to iterate your way to advertising glory.

The long-form stuff every writer dreams about, plus the technical chops to make your Grade 12 English teacher proud. Let’s put my journalism background to use in your brochures, annual reports and every other touchpoint in your content strategy.