NOT A STORYTELLER. NOT A Marketing Guru. AND DEFINITELY NOT A Wordsmith.

I’m JUST A GUY WHO BUILDs BRANDs and WRITEs THE HELL OUT OF them.

(And I’ll throw you a lunch rec if you ask nicely.)

Why are you wasting your time on writers who don’t understand your brand and strategists who can’t write?

I’ve spent the last decade building brands, writing websites and delivering campaigns for everything from luxury hotels to Jamaican patty bakeries. No matter the client, every creative choice I make is marinated in analytical rigour and served with a dash of stylistic spice that makes you think, “Why didn’t I think of that?”

I’m a writer. I’m a strategist. I’m a writer/strategist with a mysterious past and a heart of gold. Even if you’re just booking me for one half of the equation, you’ll still get all the knowledge that goes into the other. Because I can’t turn it off. It’s a sickness. Please help.

In my downtime, I’m also Substack’s foremost expert on lunch and happy hours in Toronto.